Advertising and Promotion for AskGrads Inc -myassignmenthelp.com

Question: Discuss about theAdvertising and Promotion for AskGrads Inc. Answer: AskGrads Inc. is a company which provides various opportunities to the freelance employees. In the simple context, it can be defined as a platform to connect employees with employers in terms of freelancing. The innovate approach of the company is to develop a brand new platform for freelancers, where the recently graduated students can seek employment as per their area of expertise. The growing demand for digitalization and enormous utilization of computers and mobile phones prompted the incorporation of the new platform (Hackley Hackley, 2017). The expert freelancers are made available to the employer on a single portal, which will facilitate the requirements of the employer easily by providing part-time as well as full-time graduated employees. The proposed platform is centrally oriented to the idea of employment services for the unemployed graduates. The prime concern behind this platform is to generate a link to share knowledge using digital mediums. The portal permits the recently graduated students to post their CVs and resumes in order getting some work opportunities. The considerations of AskGrads deal with various aspects such as locality, overall behavior, demographics and area of interests. The following platform is also concerted to provide quality services to the students at affordable by dignified faculty and professors. The target customer of the proposed platform is the students who are studying or graduated recently as it acts as an intermediary between the contemporary students and the already graduated students, who wish to serve as a tutor or professor. The digital relationship between the diverse group of employee and employer is completely based on internet and mobile phones. In order to promote and advertise the application, social media and other digital media solutions are incorporated because it is very famous among the younger generations of the contemporary world (Hackley Hackley, 2017). Along with this, other sources such as television, newspapers, radio, and magazines are also implicated to promote the company. Along with this, the attributes of budgeting for the company surrounds the practices of marketing and promotion of the company. In order to promote the public relations and online practices for the company, a press release will be used. Moreover, the social media marketing for the platform can be done using the Facebook and Instagram as both the social media websites are highly trending in the digital market nowadays. Along with this, the offline advertisement is also equally important for the brand promotion (Harris, Wate Friel, 2016). Therefore, metro advertisements and dashboard advertisements in college and universities will be encouraged. Moreover, another imperative method of social media marketing undertaken by the company is the influencer (Coco Rocha). Thus, opposite consideration of all the aforementioned details (channels, budget and target customer) will indisputably help the company in attaining a competitive edge in the contemporary market. References Hackley, C., Hackley, R. A. (2017).Advertising and promotion. Sage. Harris, P., Wate, J., Friel, S. (2016).A Health Impact Assessment (HIA) on the draft regulation Advertising and Promotion of Unhealthy Foods and Non-Alcoholic Beverages to Children Regulationin Fiji.